Today’s buyers are independent. Many drive by a home before having the real estate agent even arrange for a showing. Your home and property have to be in “show condition” 24/7 – NOT JUST made ready for a showing.
Don’t Forget the ‘Windshield Effect’ When Perfecting Your Listing.
Most sellers concentrate on getting the inside of their homes ready for visiting buyers according to Sabine H. Schoenberg Staging Tips Blog Contributor . While this is, of course important many miss the most important moment in the presentation of their home: The so-called “windshield effect.”
By the time buyers enter a home they already formed opinions. They already have emotional imprints and reactions. The property, including your seller’s “stuff” spread around the outside of the home, gives them clues about the sellers and, most importantly, their motivation for sale.
What story does your home tell a buyer right now? What story do your home want it to tell?
• When you drive up to your house, what do you see? Overgrown shrubs or a landscape, which draws your eye right to the front door?
• Where do buyers park, and how do they get from there to the entrance? Is it in front of your house, to the side, in front of a garage? What makes the walk from the car to the entrance enjoyable? Are surfaces, handrails, and steps safe and secure?
• What kind of items are scattered around your house at any given day? Do buyers have to walk past garbage or recycling cans since pick up occurred that day? Are kids toys strewn all over the front yard? Are their “gifts” from your pets on the lawn? If the listing shows a sprinkler system, for example, do not have a sprinkler hose hanging out on the front lawn?
• Is your house nicely lit at night? Good lighting adds a romantic side to your home. Buyers who are contemplating a purchase might just be doing an evening drive by for a bit of dreaming – let them fall in love!
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